Unique Selling Points(USPs)

This next step may vary depending on the scale of the project, but it’s best to develop an overall strategy before starting. Once you analyse the research the design team has gathered, it’s time to work on developing that strategy and decide on the design and functionality criteria for the project.
Decide who/what is your target market and go directly after that audience. What value does your product or service bring to their particular needs? Is there something more that your company provides that others don’t? Start small, then “think big”. Find or create your own niche for your business, then find a way to differentiate and show why your company or product is uniquely better for customers. What makes YOU and your company stand out and apart from the competition? 

When someone decides to start or expand their own business, there are a number of strategic key steps that must be followed to successfully promote and grow that business. Once the company defines what its goals are, one of the first steps necessary is to come up with a Company Logo Design.
Your logo design needs to reflect many things about your business and to do it as creative and eye-catching ways as possible. Color, graphic imaging, typeset/font, print size must all be used to not only attract a potential customer; it must also “captivate” their attention for as long as possible to “educate”, then convert them into sales for the company.
What is your business? Is it a local or international service or product? What “picture” would best convey what this company is all about? Do you have just one product/service or many to offer to your potential customers? If it’s just one item, you can come up with a single, simple logo design, but if you have many products, you might need to come up with both a main company logo, as well as a possible subset of related logos. 

You also need to have a fully functioning website. When you set this up, your web design team needs to create an innovative website logo design as part of the company’s branding process. Besides the company contact and product information, perhaps the team can also find a way for the website to use videos to help develop new sales. Using videos helps establish a “face” for your company and a “voice” for your business, everywhere it’s being marketed. Video also gives you the ability to quickly update/change your marketing points, which is extremely important when you’re trying to create a niche for yourself.

Businesses today need fully featured, quick loading and easily maintained websites that will work on a number of electronic devices, like an iPhone, all at an affordable cost. Often small and medium sized businesses simply don't have a big enough budget to continuously update their website. All too common complaints are that updating and maintaining a website is too expensive and often confusing to do. If a website isn’t set up and run properly, it makes it difficult for visitors to use and confusing for a small company to maintain and update. A top web design firm can help circumvent these issues by including the help of a key member of their web design services. 

These results can eventually be used to help generate more revenue but even then, there are still a lot of websites that don’t produce the necessary results for their owners. This is usually due to slow loading web pages. A professional design team can help you improve on that by streamlining your web pages and their content. What happens when this is done, is that you get a website that looks professional but is easy for both your visitors and staff to use. When a business website is simple to use, it will be quicker and easier to convert the visitors into paying customers. This can also help to get more referral leads and appointments. When a business engages in a higher level of customer service, support and satisfaction, the design team can set up webpages to automatically help build the company’s potential customer database. This is an important marketing strategy called lead generation. Visitor interaction on the website gives you information you’ll need to do a follow up direct mail campaign, via email or snail mail, to help companies keep in touch with those visitors and hopefully their referrals.

Letterhead design is yet another way to “brand” your company. If possible, always include at least your logo as part of the business headers on any official company documentation. Another way to highlight your brand is to use either all or part of the business card design as part of your official company letterheads. Continue this with any stationery design, label design, monthly magazine and newsletter design, calendar design, catalogue design, envelope design, wedding and special event invitation design, company holiday greeting card design, even with specific designs for stickers, restaurant menu and table tent designs, CD and book layout and cover design.

No matter which media you use to help generate sales for your business, after you set your logo up, you need to have another way to appeal and sell to as broad a range of customers as possible using a multi-touch marketing approach. A strong print design along with a great advertisement design can also help you promote general or specific ad campaigns, i.e. holiday sales, weekly sales, year-round sales. This same ad design, in turn, can be used in conjunction with any signage design, newspaper design, and especially poster design. This is a great way to not just promote your logo. You can use it to help show people exactly what products or services a company has for them. It can help share that company’s allover “mission statement” or it can help promote an ad campaign for a specific product or service. You can design them as a simple storefront or bus stop display, even as a billboard ad. Other media to consider are door hanger design, brochure design, flyers design, leaflet design is another way to accommodate the business’s customers. People often ask for more “hands-on” literature, so make sure to include brochures, leaflets and flyers as part of your company’s promotional repertoire.